Apple flashes privacy credentials and reveals iOS 8 encryption bonus

Gigaom

Apple chief Tim Cook has published an open letter setting out the company’s commitment to privacy – and, without saying it in so many words, inviting people to compare Apple with Google on that front.

The letter is the front page of a revamped privacy section on Apple’s website, which also aims to reassure customers about the security of their data on its health and smart home platforms, and reveals that the new iOS 8 mobile operating system puts much personal data behind a wall that even Apple itself cannot access.

This week Apple also turned on two-step authentication for iCloud backups, making data stored in that service less vulnerable to the type of hack that hit celebrities such as Jennifer Lawrence a few weeks ago.

“We don’t read your email”

“A few years ago, users of Internet services began to realize that when an online service is free, you’re…

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