CrowdFlower raises $12.5M to deliver better data for better models

Gigaom

Crowdsourcing startup CrowdFlower has raised a $12.5 million Series C round of venture capital, thanks in part to the rise of data science as an accepted practice within many companies. Canvas Venture Fund led the round, which also included existing investors Bessemer Venture Partners and Trinity Ventures. CrowdFlower has raised $28 million since launching in 2010.

Lukas Biewald (pictured above), the company’s founder and CEO, said the last year has “by far” been its best yet in terms of user growth, and he chalks some that up to the fact that data science teams are now popping in all sorts of companies. If these teams are going to produce the best possible results, they need the best possible data to feed their models. Unilever uses CrowdFlower to extract sentiment, location, sex and other information from tweets; eBay uses it to clean up its product taxonomies; and some financial services firms use…

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