Netbiscuits replaces CEO as it prepares for new product launch


Netbiscuits, the Germany-based provider of analytics tools for the mobile web, has appointed a new CEO. Daniel Weisbeck, the company’s COO and CMO, is taking over the top spot from Michael Neidhoefer, who will “pursue other entrepreneurial activities” while staying on the Netbiscuits board of directors as non-executive chairman. The company has spent the last couple years widening its focus from helping developers to providing analytics and device detection for big brands. Weisbeck has apparently been the driving force behind a new product launch that’s pegged for October, so the shift is well timed.

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