Netflix’s secret weapon to conquer Europe: pay TV boxes

Gigaom

Netflix launched in Germany and Austria on Tuesday after going live in France on Monday, and the company is set to announce launches in three additional European countries later this week. It’s one of Netflix’s most ambitious expansions to date, and it’s coming with a new set of partners: In Germany, Netflix struck an alliance with Deutsche Telekom, and, in France, it teamed up with Bouygues Telecom.

These partnerships could be a key part to Netflix’s expansion in Europe and provide a blueprint for further growth in the U.S. In Germany, [company]Deutsche Telekom[/company] is adding Netflix’s app to its Entertain pay TV platform. In France, the app is going to be available on [company]Bouygues Telecom[/company]’s Android-based set-top boxes starting in November.

This isn’t the first time Netflix has struck these kinds of alliances with pay TV operators. However, in the past, cooperations were restricted to operators that were leasing [company]TiVo[/company]’s…

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