TV viewers love YouTube, especially if it’s on their cable box: That’s the gist of new numbers coming out Hungary, where the video service is now streaming more than a million viewing minutes per day to cable boxes, according to UPC Hungary.
The cable TV operator, which is part of [company]Liberty Global[/company], launched YouTube and a number of other apps on its set-top boxes three months ago. Since then, more than 50 percent of [company]UPC[/company]’s susbcribers with access to the app have tried it, and half of those have come back for more and become repeat users. Equally impressive: The average YouTube viewing session on a UPC set-top box is 45 minutes long.
Of course, those numbers may also make some people in the pay TV world nervous. If people start to watch YouTube for close to an hour a day, do they possibly watch less traditional TV, leading them…
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